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Contemporary Marketing Plans for the New Economy

SWOT your way to the future
Executive Summary


Small- and medium-sized enterprises often have a hard time finding the resources for training. But for those looking to pick up the pieces from the Great Recession, the transformation into a learning culture is imperative. Analyzing the strengths, weaknesses, opportunities and threats is a good way to find out if your leadership is ready to grow organically or through acquisitions.

Training Will Have Zero Impact on Sales

Revving Up Your Technical Staff for Enhanced Marketing
Leveraging Your Employees for Retention and Recruiting

Cut Out the Fear: See into the Future to Build Certainty into Business Development

Marketing and Finance CAN Be Friends

Revving Up Your Technical Staff for Enhanced Marketing
Contemporary Marketing Plans for the New Economy

Service Procurement - Your Way

REVVED up

Proposal hit rates, cost tracking, opportunity lists, frequent meetings, surveys, go/no-go sign-off forms. All of this tells us about something that already occurred or attempts to create discipline. Is this working for you? Wouldn't you like to predict profitable and enjoyable growth? Learn the secrets of top influencers who understand human behavior to identify vital behaviors that cause technical persons to LIKE sales, and you will gain a more cooperative environment.

Revving Up Your Technical Staff for Enhanced Marketing
Contemporary Marketing Plans for the New Economy

Contemporary Marketing Plans for the New Economy

Is your firm prepared with its current marketing plan as we emerge into a new economy? This workshop was conducted for SMPS Boston on May 19, 2011. Participants were introduced to strategies and techniques to improve on contemporary marketing planning to achieve company's goals in today's changing market.

NEWWA-Leveraging..

A survey confirmed that 84% of employees, who hunkered down during the recession fearing for their jobs, plan to consider a new job right now! If you are complacent, and not current with the contemporary values that your employees hold dear, you are in trouble. Now, your problem is not your competitors stealing your clients. They are going to steal these same valuable employees.

Leveraging Your Employees for Retention and Recruiting
Leveraging Your Employees for Retention and Recruiting

Recession Proof Your Business

A key to maintaining growth is attracting the right clients in the first place. This is the foundation of ongoing success, yet few firms make it a priority of their business plans. Firms must demonstrate discipline in identifying and pursuing clients who meet their values and stand out as the best in their business, which also leads to more personal enjoyment.

Build Boston

This presentation presented a four-point plan for attracting high-value clients and included self-analysis activities so participants left with an individualized action plan. An outcome is higher hit-rates, deeper client relationships, higher profits, happier employees, and we know what differentiators have meaning to each client.

Leveraging Your Employees for Retention and Recruiting
Successful Sales Initiatives

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Successful Sales Initiatives

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