Posts by Doug Reed
Meet market demand by accident and you are sure to fail
We’re all busy trying to bring in new business, service clients at the highest level possible and bill at high rates. Because this requires so much focus, strategic planning can take a back seat. If you tread water, living off what you learned earlier in your career, there are sharks who will eat you whole…
Read MoreYour Firm is Your Wings or Your Drag
Training, education, learning, knowledge, skills, or whatever you call it. If you are a marketing coordinator, a senior manager, principal or CEO, you seek more of this. And, you like to spend your time wisely. Most of all, you want something of value out of your learning investment. Yet, time and again, you experience little…
Read MoreWho Says Only Senior Managers Can Generate Sales?
Who brings in the business in your firm? Usually it is the senior managers. Think about how strong business would be if everyone– CEO, CFO, Project Manager, and junior Engineer/Architect/Scientist– also contributed. What do each of you have in common? Each of your livelihoods are impacted by your contribution to generating revenue. You are either billable…
Read MoreHow to Improve Client Relationships Just by Listening
We are in a technical business employing a lot of technical people who deliver services. Usually, it is a very small number who contribute directly to bringing in new business. How much business would your firm have if every single employee had direct involvement in landing new and interesting projects? You probably just thought, “Way…
Read MoreThe real truth about talent and your business growth strategy
How often do you think about your company’s values and purpose and how they’re related to your business growth strategy? The answer should be, “all the time.” As the leader it’s easy to be distracted with day-to-day operations and lose sight of what’s really important to you and your business. Successful leaders communicate these beliefs and priorities to…
Read MoreWhy you should discuss business innovation before best practices
I think we can all agree that AEC leaders and their firms like to do their best. It’s the nature of those in the industry, right? So, the question is, “what is best?” Is it best in services, or best in business? Which comes first? No two firms are alike and they are guided by…
Read MoreLearn what successful bosses do to build the most effective team
Skimping on personnel may help your budget in the short-term but will hurt your bottom line in the long-term, not to mention your quality of life. Look around at your valued employees. What makes them great? Do you use this criteria to find exceptional candidates or settle on sub-par candidates due to failure to offer…
Read MoreWhy top performing project managers produce top level profits
New projects are exciting and new business is necessary for survival. If you don’t take the time to scope the project and price it right, you’ll lose more than profit. Can your firm afford to lose its good reputation, be known for providing poor service and, thus, create low staff morale? A lesson I learned…
Read MoreHow to turn on a dime, seize market opportunities and maximize profits
California’s historic drought is all over the news. You can’t escape it. And, for those people and businesses affected, it’s a tragedy. Like any natural disaster, there are industries, such as engineering and energy in this case, that can benefit from them. How can your firm make a much-needed difference and grow profits? When working…
Read MoreIt takes a village– how to develop your own personal community of advisors
It can be lonely at the top but it doesn’t have to be. Just as your employees rely on each other for collaboration, brainstorming, feedback, etc., you too, as the leader, need this support. But it doesn’t always come naturally when you’re the CEO. For example, since employees won’t necessarily feel comfortable providing you honest feedback,…
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